Blue Ocean 101

Learn blue ocean principles and concepts with our practical introduction course

About Blue Ocean 101

Delivered via Blue Ocean Studio®, this practical introduction course will help you learn and apply Blue Ocean Shift concepts, tools and frameworks. Work through eleven interactive modules that include videos, assessments, case studies and resources, and get a certificate of completion.

Learning Previews

Module 1

Introduction to Blue Ocean Creativity

Learn how to distinguish between conventional creativity and blue ocean creativity in a way that counts and makes a difference.

Module 2

Shifting to a Blue Ocean Perspective

Learn how to shift your thinking towards a blue ocean perspective and understand the fundamental differences between red and blue oceans.

Module 3

Visualizing Your Strategy Reality

Learn how to focus on the big picture and visualize your strategy reality through the use of the As-Is Strategy Canvas.

Module 4

Discovering Hidden Pain Points

Learn how to unlock value and create new demand by identifying pain points and removing them.


Module 5

Looking Beyond Existing Demand

Learn how to apply the Three Tiers of Noncustomers to create new demand.

Module 6

Reconstructing Market Boundaries I

Learn how to explore potential blue oceans by re-examining the familiar from a new perspective through the Six Paths Framework.

Module 7

Reconstructing Market Boundaries II

Learn more about how to explore potential blue oceans by re-examining the familiar from a new perspective through the Six Paths Framework.

Module 8

Developing Alternative Blue Ocean Moves

Learn how to create value for buyers at low cost through the Four Actions Framework.


Module 9

Communicating Your Blue Ocean Move

Learn to formulate and communicate and your strategy effectively using the To-Be Strategy Canvas.

Module 10

Blue Ocean Creativity

Learn how to create your own blue oceans with confidence by using all the tools and frameworks in the Blue Ocean Studio.

Module 11

Blue Ocean in Action

Shift your perspective by applying blue ocean concepts and tools to solve existing problems, and identify opportunities to seize new growth.

Frequently
Asked Questions

To subscribe to the Blue Ocean 101™ course, you must subscribe to the full Blue Ocean Studio®. There are two options for an initial subscription to the Blue Ocean Studio®:

  1. USD 99.00 for three months
  2. USD 299.00 for twelve months

Your subscription will be renewed automatically based on your initial subscription. You may choose to change your plan to the following options:

  1. USD 99.00 for three months
  2. USD 299.00 for twelve months
  3. USD 39.00 per month

Payments are always made in USD. If you have a card or bank account in non-USD currency, in most cases, your bank will automatically make the conversion.

To get full access to the course, you first need to register for an account (see button at the top of this page). You will then be taken to the main dashboard where you can subscribe in two ways:

  1. Click on “Subscribe to Blue Ocean Studio®“.
  2. Click on the Blue Ocean 101 product tile at the bottom left hand corner and then click on ‘Subscribe’.

If you already have an account with Blue Ocean Academy, you can login to the dashboard and click:

  1. Click on “Subscribe to Blue Ocean Studio®“.
  2. Click on the Blue Ocean 101 product tile at the bottom left hand corner and then clicking on ‘Subscribe’.

Upon successful payment, you will receive a confirmation email from the payment gateway, STRIPE. You will also receive a confirmation email from sophie@bogn.com. Once you have made a successful payment, you will have access to all 11 modules of the course including the videos, cases, assessments, resources and the interactive Studio.

The course is designed to encourage self-directed learning at your own pace. But we recommend you spend at least one hour of learning a day over 14 days. This will give you the time you need to work on the course, and apply the concepts learned within the Studio to create your own blue oceans.

The video streaming function is designed to automatically adjust the streaming bitrate according to your internet connection and bandwidth. However, it requires a dedicated minimal bandwidth of 512 kbps for the videos to load without buffering. The optimal setting is 1 Mbps broadband internet connection for computer and 3G mobile connection for tablets. There may also be other devices that are connected to your WI-FI connection and using up your bandwidth. Turn off these devices to dedicate more bandwidth while you are reviewing the course online.
The course is designed to maximize your learning in a systematic and progressive way. You will be guided through the course one module and component at a time. You cannot proceed to the next component without completing the previous one. Within each module, once you have completed a learning resource, you must mark it as ‘completed’. You must complete each quiz by getting 100% to proceed to the next module.
The Blue Ocean 101 course requires you to get 100% for each component before progressing to the next one. Should you fail a quiz, you have unlimited attempts to redo the quiz to pass with 100%. You must get a 100% on all quizzes within a module to unlock the next module. As such, there is no aggregate scoring for the Blue Ocean 101 course.
Once you have completed all 11 modules within the Blue Ocean 101™ course, you will receive a certificate of completion from Sophie Simeon at sophie@bogn.com via an email. You can then download the pdf file to your desktop. If your subscription has not expired, you will continue to have access to the Blue Ocean Studio® where you can use the concepts learned to create your own blue ocean moves.