National Blue Ocean Strategy

Malaysia is creating blue oceans in national development

By The Blue Ocean Strategy Team


The first-ever National Blue Ocean Strategy Day, Kuala Lumpur, May 23-24th 2015

On May 23 – 24th 2015, the Prime Minister Datuk Seri Najib Tun Razak officiated the first-ever National Blue Ocean Strategy Day which saw throngs of Malaysians come and learn how blue ocean strategy is transforming their nation. Started in 2009, National Blue Ocean Strategy (NBOS) was adopted by the Prime Minister of Malaysia with a vision to help Malaysia become a country with high income and greater public well-being.


The first-ever National Blue Ocean Strategy Day, Kuala Lumpur, May 23-24th 2015

To avoid the middle income trap of being sandwiched between developed nations competing mainly on differentiation and developing countries competing on low cost, the Prime Minister established a new platform for national strategy – the National Blue Ocean Strategy Summit. Government ministries and agencies, the private sector, and other relevant stakeholders collaborate through this platform to formulate and execute projects that are high impact, low cost, and can be rapidly executed.


The Prime Minister of Malaysia Dato’ Sri Najib Razak & Chief Secretary to the Government Tan Sri Ali Hamsa launched the National Blue Ocean Strategy Day

Through National Blue Ocean Strategy, or ‘Strategi Lautan Biru Kebangsaan’ as it is known in the native language, more than 80 ministries and agencies collaborate in developing and implementing initiatives that aim to transform the country. Up to date, over 60 initiatives have been formulated and executed using blue ocean strategy tools and frameworks.

The Prime Minister speaking about the success of National Blue Ocean Strategy

In his speech, the Prime Minister said the implementation of National Blue Ocean Strategy has broken down the silo mentality within various government ministries and agencies and enabled for better and more creative use of available resources for the benefit of the Malaysian people.
He said,
We need creative solutions

and urged ministries and government agencies to continue thinking creatively and innovatively to solve the people’s problems.


The National Blue Ocean Strategy book was launched at the NBOS Day


Rural and Urban Transformation Centres


The NBOS initiative, Urban Transformation Centres (UTCs), are improving the lives of urban residents across the nation

The implementation of blue ocean strategy at the national level resulted in new and highly successful solutions such as the Urban and Rural Transformation Centres.

Urban Transformation Centres (UTCs) are one-stop centres offering government services to the public. At UTCs, people can apply for passports, pay utility bills, and enjoy recreational activities. With multiple agencies housed in one convenient location, the government is not only saving time and effort for the people but also reducing its own facility and staffing costs.

Rural Transformation Centres (RTCs) provide people in rural areas with skills training, microcredit and health services as well as opportunities to take part in high value-added agricultural activities.


Malaysians who work with the NBOS initiative, Rural Transformation Centres (RTCs), to improve rural livelihoods

Police-Military Collaboration

One of the first initiatives under National Blue Ocean Strategy was the police and military collaboration to reduce crime and increase security. ‘The NBOS ensures the two parties cooperate in sharing resources and responsibilities,” said Chief of Defence Forces Tan Sri Zulkifeli Mohd Zin. Police can now use military facilities to get trained, which saves millions of ringgit by avoiding building new facilities. The military also conducts joint patrols with police in areas of high crime. Another highly successful initiative involves the rehabilitation of petty criminals at military camps through the Community Rehabilitation Programme. The program saw a recidivism rate of nearly zero percent.


An army of enthusiastic cadets supporting their nation’s National Blue Ocean Strategy initiatives

1Malaysia for Youth


iM4U, NBOS’ youth volunteering platform, is encouraging young Malaysians to give back to the community

Another National Blue Ocean Strategy initiative is 1Malaysia for Youth (iM4U) which is mobilising youth volunteers of all races for nation building activities. Through iM4U, youth are giving back to their communities while gaining vital skills. During the two-day event, the youth were proudly sharing their programs with the public.

1Malaysia EnTrepreneurs


Future blue ocean entrepreneurs sharing their creative ideas

1Malaysia EnTrepreneurs (1MET) is enabling potential blue ocean entrepreneurs from all segments of society to successfully launch and grow their businesses. 1MET has organised a series of bootcamps across the country that are inspiring current and future entrepreneurs and equipping them with the tools and follow-up support they need to succeed. One such boot camp was held during the NBOS Day.


National Strategy Unit has been set up to coordinate all National Blue Ocean Strategy initiatives


The Malaysian Global Innovation and Creativity Centre (MaGIC) brings together the private sector, universities, and government agencies with a goal of developing a vibrant, high-growth startup ecosystem for budding Malaysian entrepreneurs based on the principles of Blue Ocean Strategy.


The Deputy Prime Minister Tan Sri Muhyiddin Yassin and top civil service leaders (Director General of Public Service Tan Sri Zabidi Zainal and Secretary General of Treasury Tan Sri Dr Irwan Serigar) showing support for MaGIC

My Beautiful Neighbourhood | My Beautiful Malaysia

The My Beautiful Neighbourhood (MyBN) and My Beautiful Malaysia (MyBM) programs are transforming communities by tapping into resources across federal and state governments and residents’ associations to maintain and beautify public and government facilities in local neighbourhoods.


The Prime Minister & Chief Secretary to the Government visiting the MyBN and MyBM booth

Over 60 initiatives have been rolled out to date under the umbrella of National Blue Ocean Strategy. Visit Malaysia’s National Blue Ocean Strategy page to learn more about other initiatives such as My Kampung, My Future, Voluntourism, 1Malaysia One Call Centre (1MOCC), Women Empowered for You (WE4U), 1Malaysia Veterans Recognition Programme (1MVRP), and many more.


The Malaysian National Development Strategy (MyNDS), a brainchild of National Blue Ocean Strategy, focuses on rapidly delivering high impact on both capital and people economies at low cost to the government. Creativity and innovation drive the strategy formulation, and fair process the strategy execution. MyNDS guides the Eleventh Malaysia Plan 2016-2020, a five-year national strategic development plan with an allocation of over USD70 billion. The plan has used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed.


The use of Strategy Canvas in the Eleventh Malaysia Plan

To learn more visit Malaysia’s National Blue Ocean Strategy pages and the NBOS page of Malaysian Government.


National Blue Ocean Strategy Day

© Blue Ocean Strategy. All rights reserved.