National Blue Ocean Strategy
Malaysia is creating blue oceans in national development
By The Blue Ocean Strategy Team
On May 23 – 24th 2015, the Prime Minister Datuk Seri Najib Tun Razak officiated the first-ever National Blue Ocean Strategy Day which saw throngs of Malaysians come and learn how blue ocean strategy is transforming their nation. Started in 2009, National Blue Ocean Strategy (NBOS) was adopted by the Prime Minister of Malaysia with a vision to help Malaysia become a country with high income and greater public well-being.
To avoid the middle income trap of being sandwiched between developed nations competing mainly on differentiation and developing countries competing on low cost, the Prime Minister established a new platform for national strategy – the National Blue Ocean Strategy Summit. Government ministries and agencies, the private sector, and other relevant stakeholders collaborate through this platform to formulate and execute projects that are high impact, low cost, and can be rapidly executed.
We need creative solutions
and urged ministries and government agencies to continue thinking creatively and innovatively to solve the people’s problems.
SELECT NATIONAL BLUE OCEAN STRATEGY INITIATIVES PRESENTED AT NBOS DAY
Rural and Urban Transformation Centres
The implementation of blue ocean strategy at the national level resulted in new and highly successful solutions such as the Urban and Rural Transformation Centres.
Urban Transformation Centres (UTCs) are one-stop centres offering government services to the public. At UTCs, people can apply for passports, pay utility bills, and enjoy recreational activities. With multiple agencies housed in one convenient location, the government is not only saving time and effort for the people but also reducing its own facility and staffing costs.
Rural Transformation Centres (RTCs) provide people in rural areas with skills training, microcredit and health services as well as opportunities to take part in high value-added agricultural activities.
One of the first initiatives under National Blue Ocean Strategy was the police and military collaboration to reduce crime and increase security. ‘The NBOS ensures the two parties cooperate in sharing resources and responsibilities,” said Chief of Defence Forces Tan Sri Zulkifeli Mohd Zin. Police can now use military facilities to get trained, which saves millions of ringgit by avoiding building new facilities. The military also conducts joint patrols with police in areas of high crime. Another highly successful initiative involves the rehabilitation of petty criminals at military camps through the Community Rehabilitation Programme. The program saw a recidivism rate of nearly zero percent.
1Malaysia for Youth
Another National Blue Ocean Strategy initiative is 1Malaysia for Youth (iM4U) which is mobilising youth volunteers of all races for nation building activities. Through iM4U, youth are giving back to their communities while gaining vital skills. During the two-day event, the youth were proudly sharing their programs with the public.
1Malaysia EnTrepreneurs (1MET) is enabling potential blue ocean entrepreneurs from all segments of society to successfully launch and grow their businesses. 1MET has organised a series of bootcamps across the country that are inspiring current and future entrepreneurs and equipping them with the tools and follow-up support they need to succeed. One such boot camp was held during the NBOS Day.
The Malaysian Global Innovation and Creativity Centre (MaGIC) brings together the private sector, universities, and government agencies with a goal of developing a vibrant, high-growth startup ecosystem for budding Malaysian entrepreneurs based on the principles of Blue Ocean Strategy.
My Beautiful Neighbourhood | My Beautiful Malaysia
The My Beautiful Neighbourhood (MyBN) and My Beautiful Malaysia (MyBM) programs are transforming communities by tapping into resources across federal and state governments and residents’ associations to maintain and beautify public and government facilities in local neighbourhoods.
Over 60 initiatives have been rolled out to date under the umbrella of National Blue Ocean Strategy. Visit Malaysia’s National Blue Ocean Strategy page to learn more about other initiatives such as My Kampung, My Future, Voluntourism, 1Malaysia One Call Centre (1MOCC), Women Empowered for You (WE4U), 1Malaysia Veterans Recognition Programme (1MVRP), and many more.
MOVING FORWARD – THE MALAYSIAN NATIONAL DEVELOPMENT STRATEGY | THE ELEVENTH MALAYSIA PLAN
The Malaysian National Development Strategy (MyNDS), a brainchild of National Blue Ocean Strategy, focuses on rapidly delivering high impact on both capital and people economies at low cost to the government. Creativity and innovation drive the strategy formulation, and fair process the strategy execution. MyNDS guides the Eleventh Malaysia Plan 2016-2020, a five-year national strategic development plan with an allocation of over USD70 billion. The plan has used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed.
National Blue Ocean Strategy Day
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