Blue Ocean Strategy

Teaching Tools

Welcome to the Teaching Tools page.

A series of pedagogical materials has been developed on Blue Ocean Strategy. These materials can be used to teach Blue Ocean Strategy in the classroom, workshops, and in the company setting. To learn more about each, please click on the relevant icon. The links will also show you how you can download, learn more, or purchase the relevant materials.


 

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© Kim & Mauborgne, 2007