“I try to reread this every now and then to be reminded that you can always find new ways to approach what your customers value.”
BoxFast Company Magazine
“When I read Blue Ocean Strategy in 2006, I realized that the thought of finding these uncontested markets fit very well into what I had already planned for my company. Till date, this has remained the most influential book.”
HCL TechnologiesForbes India
“Another book I’m revisiting is Blue Ocean Strategy. Its authors, INSEAD professors W Chan Kim and Renee Mauborgne, continued their steady progress up the Thinkers50 list, finishing second to Christensen this year. Their debut was in 2003 at position 31. They’ve progressed every year since to 15th in 2005; 6th in 2007 and 5th in 2009. If you’re running an enterprise, or want to, and haven’t yet read their classic, buy it. ”
Moneyweb, South Africa
“A fresh look (Really!) at strategic planning.”
RWC Consulting LLCCorp!
“It’s a real eye-opener. It advises you to look for an area in your industry where you can be innovative and where there is no competition , and you will be able to create demand and expand rapidly within this niche.”
MJSA Journal
“Blue Ocean is packed with ideas and thoughts that can spur you to have a strategic discussion at your next board meeting and can begin right now to seed the types of conversations that will have a profound impact on your association and the interest it represents in the future. “
The Center for Association Leadership, Executive President, ASAEAssociations Now
“Blue Ocean Strategy is a step by step cookbook for creating your own Blue Ocean.”
Protocol
“Leaders of companies struggling to stay afloat in the market’s bloody red oceans would do well to look into Blue Ocean Strategy”
Fort Worth Star-Telegram
“It’s undoubtedly one of the business books of the year, by turns both challenging and inspiring.”
Business Life
“This is one of the small book that packs one big punch. At a mere 216 pages, including appendices, it’s a delightful and satisfied read.”
Director of CSC’s Office of Innovation
“In their bestselling book, Blue Ocean Strategy , authors W. Chan Kim and Renée Mauborgne talk about ways to create uncontested market space while making the competition irrelevant. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the other concepts directed toward protecting our companies from the red ocean of undifferentiated price competition.”
ABA Bank Marketing
“I would recommend this book because it offers fresh ideas for analyzing companies. High-growth companies are becoming increasingly hard to seek. This book will help the investor who is unsure about buying, holding or selling based on a company’s future prospects. In addition, there is a profound amount of information that is definitely able to enlighten any reader. Be prepared to sink into Blue Ocean Strategy.”
Day on Bay, Canada
“A must-read book for any business builder who’s into innovation is Blue Ocean Strategy by strategy and management professors W. Chan Kim and Renee Mauborgne.”
The Australian
“It has transformed the way many businesses are looking at themselves and the markets – which the authors colorfully divide between red oceans and blue oceans – in which they compete.”
American Association of School Administrators
“I recommend that staffing leaders and recruiters read Blue Ocean Strategy as part of their New Year ‘s resolution. This is one of those books that will make you smarter.”
Northwest Recruiters AssociationERE Media
“Rare however are the books of the quality of Blue Ocean Strategy by Chan W. Kim and Renée Mauborgne.”
ESCP Europe. Les Echos