A complete set of next generation pedagogical materials on blue ocean strategy is now available. A professor may use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting. The materials range from blue ocean strategy theory-based video cases, simulations, interactive scenario cases to flash games. All come with short paper cases and complete teaching notes. These materials, which cover a wide range of industries, are exciting, highly visual, and allow students and executives to see and feel the reality companies are up against, leading to a richer understanding of the dynamics of a strategic setting, and a more memorable and engaging learning experience.