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Blue Ocean Strategy (“BOS”) adheres to the following policies concerning the information BOS collects from users of this web site (the “Web Site”).

BOS Does Not Sell, Share or Distribute Your Contact Information

While using this Web Site, you may choose to submit personal information through on-line forms. BOS and its affiliated entities (“Affiliates”) will use this information to process your requests, but we will not intentionally sell, share, or distribute your personal information to third parties, except as required by applicable law. BOS and its Affiliates may also store this information for purposes of communicating with you and for the statistical purposes described below.

Statistical Logs Kept

In addition to any information you may affirmatively provide to BOS through on-line forms or otherwise, the Web Site is programmed to collect data about visitor traffic to the Web Site. BOS does not attempt to personally identify visitors to the Web Site. Instead we collect data to analyze in the aggregate to determine trends and improve our site. The following are some examples of the types of data we routinely collect:

• Internet address of computer
• Browser type
• Referring web page
• Date, time & duration of visit

The foregoing policies are subject to change. We encourage you to check back for updates from time to time. If you have additional questions about this privacy statement, we invite you to contact:

Last Updated: May 2013
Effective Date:October 1st 2012