Here is a selection of materials created to help media and event organizers better understand and communicate about the concepts of blue ocean strategy. Please note that the copyright of these resources belongs to the authors and that they should not be used for any purpose other than press or event organization. Please also note that these materials cannot be made available for download on any other websites.
This is a one-page presentation covering the basics of Blue Ocean Strategy.
To use this resource, print recto-verso and fold into three parts.
This presentation contains an overview of the main concepts of Blue Ocean Strategy.
A short summary of the book Blue Ocean Strategy.
Here are the 4 steps that any company can take to get out of the red ocean of competition.