ASEAN countries have been sluggish to change domestic legislation to support integration efforts across the region. Governments are reluctant to abandon protectionist barriers for less competitive industries largely due to fear of alienating key constituents. The author suggests one way of helping less competitive industries is to encourage companies to take advantage of an emerging middle class. ASEAN countries can pursue either red ocean strategies and compete in the same markets, trying to beat competitors, or they can turn to blue ocean strategies, creating markets for themselves and making the competition irrelevant. The latter could bring more compatibility to ASEAN economies and strengthen integration. Read more

The panel of medical industry practitioners at the Becker’s Hospital Review Annual Meeting in Chicago on May 10th discussed the challenges and trends facing academic medical centers. Dr. Bryan Becker, CEO of the University of Illinois Hospital in Chicago, discussed how the hospital redefined their strategy to focus on creating blue oceans and providing a unique offering to current and future patient base. Read more

Having once enjoyed a blue ocean of uncontested market space in the video game console industry, Nintendo is now facing increased competition from Ouya, an up-start company showing a lot of promise. To repeat the success of Nintendo Wii, the company will need to drastically change its strategy and offer something the market has not yet seen. Otherwise, Nintendo could fall from grace quickly. Read more

Panasonic Corporation President, Kazuhiro Tsuga, intends for the company to move away from traditional in-house manufacturing and partner with industries that range from automobiles and aviation, to logistics, retail, housing, and healthcare. He comments on Panasonic’s future strategy: “Future growth will [be] in B2B. Our objective is now to provide a better life to consumers through their cars, their businesses, and their home construction. This is a classic blue ocean strategy, where the company moves out of hyper-competitive waters to uncontested markets.” Read more

How do you stand out online now that there are over 200 million blogs and a billion Facebook accounts? Dan Zarrella, social media scientist and marketer, does not put much stock into “early adoption” as a business tactic. It is possible to get some good play early on if marketers can identify which sites, platforms, or memes are going to catch on. However, in the long run, it is all about blue ocean strategy. Read more

“Most, if not all of us, will find ourselves in a red ocean industry. You can only win if someone else loses,” says Majjits ten Brink, SVP sales for KLM-Air France-Martinair at Cargo 2000. Indicating that the air cargo industry suffers from low reliability for airlines and forwarders, low asset usage, and a lack of industry standards, he suggests that Cargo 2000 is planning to implement blue ocean strategy and become a catalyst for fundamental change in the industry. Read more

Failure or success in retail is the consequence of the strategic decisions every retailer adopts. The article suggests that in the era of increased internet ecommerce, blue ocean strategy is the “salvation” for physical book, DVD, music, and furniture retailers which are in danger of becoming obsolete. Blue ocean strategy helps firms maintain relevance by emphasizing the simultaneous pursuit of differentiation and low cost. Richer Sounds, a British home entertainment retailer, is presented as a case of a retailer that successfully adopted blue ocean strategy. Read more

A continuation of the previous post on how to devise a strategy to successfully swim in the information and communications technology industry. Blue ocean strategy’s ERRC grid (Eliminate-Reduce-Raise-Create) is used to analyze a telecom operator’s strategy. This post focuses on what an operator should create to find blue ocean. Read more

The claim that competition is healthy for an industry, consumers, and competitors may be true to some extent, but not completely. The article discusses the difference between creating a new market and remaining within an existing one wrought with competition. Read more in Spanish

In praise of Blue Ocean Strategy , the author recommends, “If you ever hear your executives whine about the competition, you will want to read this book.” Read on to learn how to dive into untapped market space, challenge industry’s conventional wisdom, and reach out to noncustomers. Read more

TIs the latest Blackberry model an attempt to catch up with competition? Did Blackberry miss the opportunity to create a blue ocean for itself in Africa? By providing both internet access as well as normal mobile services, and at a better data rate than other phone companies in the region, Blackberry could have accessed a largely untapped market but it may have just missed that opportunity. Read more

Companies should listen to their customers. For decades this dictum has been taken as fact and the practice is now so cemented into strategic thinking that it is, perhaps, no longer a conscious decision by firms. Kim and Mauborgne’s Blue Ocean Strategy as well as other recent work on innovation by Clayton Christensen and Roberto Verganti, challenge such misguided assumptions. Many companies have started wondering whether listening to customers may actually hurt the business, or if there are some cases in which it may be more profitable to ignore customer opinions altogether. Read more in Danish

The 1Malaysia Hawkers Programme (PP1M), one of the initiatives under National Blue Ocean Strategy, was implemented by the Domestic Trade, Cooperatives and Consumerism Ministry. The program aims to improve the physical appearance, cleanliness, and hygiene standards among food vendors. In addition, hawkers can enrol in the ministry’s 1Malaysia Hawkers and Petty Traders National Insurance Plan (P1MPIN). Read more

Have you ever wondered how some entrepreneurs are able to create new companies, or how certain investors are capable of bringing new products to market? This article argues these successes are possible when people can challenge existing assumptions, assess a situation with fresh perspectives, follow a blue ocean strategic approach of eliminating or reducing undesired features and raising or creating desirable ones, and finally practice a dose of humility. Examples of challenging conventional boundaries include the movie Gorillas in the Mist, Coca-Cola’s Freestyle touchscreen soda machine, and IKEA. Read more

Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as Napster, Kazaa, and LimeWire. By 2003 the trend towards digital music was clear and the demand for MP3 music players was growing. Apple created its online music store, iTunes, unlocking a blue ocean in digital music, with the added advantage of increasing the attractiveness of its highly successful iPod player. Read more in Spanish

The Networked Society Blog provides an interesting analysis of the strategy that a telecom operator would have to pursue in order to create a blue ocean of uncontested market space. The author uses Eliminate-Reduce-Raise-Create framework to analyze specific actions a company could take. Companies in the information and communications technology industry may find this article insightful and inspiring as they attempt to embark on a new path to finding blue oceans. Read more

The article showcases Spotify, Flavi, Netflix, and Valve as blue ocean examples of innovation. The companies exhibit distinctly different innovation characteristics based on their own specific situations, calling on readers to consider which model is better. The author suggests that blue ocean innovation involves developing distinctive innovation value propositions by focusing on context, following three main steps: creating, developing and engaging. Read more

Conventional knowledge suggests that to distance themselves from competition companies need to either reduce costs or increase value for customers. Blue ocean strategy offers an alternative where low cost and increased value can be achieved simultaneously. The article describes how Nintendo Wii has achieved these dual objectives to successfully sail a blue ocean. Read more

In difficult economic times, companies are struggling to stay afloat. Creative application of blue ocean strategy may help your company to survive the turbulent times and emerge unscathed. Learn how to create a blue ocean to create a sustainable and uncontested market space. Read more

Deputy Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin, expressed pride at the extraordinary cooperation among security forces to ensure peace and security in the country. He credited strong partnership between the Royal Malaysia Police and the Malaysian Armed Forces to blue ocean strategy. Read more

Bobbi Newman, member of the American Library Association, argues that even though Blue Ocean Strategy was written with business people in mind, its applicability to libraries makes it equally valuable to librarians. Read more

On April 28th, Apple’s iTunes celebrated its 10 year anniversary. iTunes Music Store has revolutionized the music industry, opening up unexplored blue oceans free from competition. Since 2003, Apple has reconstructed many industry boundaries, achieving a number of significant milestones. Read more in Italian

The 1Malaysia Support for Housewives program, introduced under National Blue Ocean Strategy, is expected to benefit housewives, single mothers, and the disabled. The initiative assists the target group in earning supplementary incomes through awareness programs, trainings, and entrepreneurship. Read more

China’s economic growth rate is declining and strict national real estate policies are adding an additional burden for companies. This decline results in a stagnant market for paint manufacturers. The article suggests that the rural market is the next blue ocean for paint manufacturers and recommends that they carefully analyze how to take advantage of the endless opportunities the rural market presents. Read more in Chinese

Though it was seen as an oversaturated market, in 1995 Curves exploded the demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness. Curves built on the decisive advantages of two strategic groups in the U.S. fitness industry – traditional health clubs and home exercise programs – and eliminated or reduced everything else. Curves is not competing directly with other health and exercise concepts; it has created a new blue ocean of demand. Read more in Spanish

A recent report by the Greater New Orleans Community Data Center is in-line with the state’s blue ocean strategy for economic development. The blue ocean strategy for the state of Louisiana stakes out economic development opportunities that have not been exploited by other states. For example, the state focuses on rebuilding coastal marshes, leveraging regional expertise in both heavy construction and engineering. Read more

Less than two years since it gained its independence, South Sudan is attracting the attention of insurance companies in East Africa. CIC Insurance Group of Kenya is planning to expand its operations in South Sudan, Uganda, Tanzania, and Malawi. South Sudan is considered “a blue ocean with a lot of potential” for CIC Insurance as it doesn’t have mature insurance structures and micro-insurance is thought to play a significant role. Read more

Have you ever wondered whether blue ocean strategy is a quick fix to your problems? Have you asked yourself questions if you can pursue blue ocean strategy on your own and using current understanding of your customers’ behavior? Read about common misconceptions of blue ocean strategy and how AirAsia was able to successfully create a blue ocean for itself. Read more

CEO of Bank Sohar, Dr Mohamed Abdulaziz Kalmoor, commented on his bank’s strategy: “We ascribe to the Blue Ocean Strategy, whereby we try not to rely too much on the spaces occupied by the other competitive players. We strive to create our own space and operate in it. No business today that seeks to outperform the market can do so by simply following the others”. Bank Sohar is one of the leading banks in Oman. Read more

Part IV of a series of blog posts on blue ocean strategy introduces the 6 Paths Framework and applies it in the context of the publishing industry. Path 4, Looking Across Complementary Products and Services, is discussed in depth. Read more

Vinasoy, a manufacturer and supplier of soymilk in Vietnam, has achieved tremendous success and distanced itself from competition in only three years. This article attributes its success to the application of blue ocean strategy. The company’s activities seem to focus on one question: “How to create a new market space apart from the competition?” Vinasoy’s strategy has focus, divergence and a compelling tagline – three characteristics that can guide companies, through reconstruction, to breakthrough value both for buyers and for themselves. Read more in Vietnamese

Economic crisis has hit the strongest economies on the planet and in many countries small and medium enterprises (SMEs) have been hit the hardest. Colombia is one such example, where a large part of the economy is generated by SMEs and companies find it extremely challenging to remain profitable. Only a change in strategy can save companies from falling, yet challenging times have depleted already scarce resources required for transformation. Blue ocean strategy offers tools that can help reduce costs and differentiate companies in the eyes of customers, and promote sustainable growth. Read more in Spanish here and here

The second phase of National Blue Ocean Strategy 3 will be developed by the Ministry of Agriculture and Agro-based Industries with the goal to improve the lives of veterans of the Malaysian Armed Forces. Read more in Bahasa

The cooperation of the Malaysian Armed Forces and the Royal Malaysian Police throughout Ops Daulat, deemed to be the highlight of the security forces’ collaboration under National Blue Ocean Strategy since the strategy’s inception three years ago. Chief of Defense Forces said he had not expected the collaboration to reach such a high level. Read more in Bahasa

Rb.ru has selected Blue Ocean Strategy as one of the 10 most inspiring books to start your own business. “Blue Ocean Strategy is more than an ordinary book of business. It is a philosophy, a lifestyle, it is a special way – and the story of how to go that way”. Read more in Russian

With the emergence of health conscious customers, cold pressed juices have become an industry in and of itself. Naturally, the competition has followed, which has crowded the marketplace and resulted in nothing short of juice wars. Mr. Mayer of Creative Juices, who has developed flavorful juice offerings that are not only healthy but also tasty, credits his success to blue ocean strategy. He explains that in a red ocean scenario, a trend takes hold and companies that want to capitalize on it start chewing one another up. He explains, “Blue ocean thinking says, ‘I don’t have to be part of that scrum.’ I can swim in fresh water.” Read more

Inspired by Blue Ocean Strategy, Adam Palmer decided to found Gramble World, a mobile social gaming company. The idea was to create a socially conscious place in mobile games. Gramble integrates charitable donations directly into competitive mobile games with a high degree of social interaction. Players can purchase various in-game items and a percentage of the proceeds is dedicated to the charities of the player’s choice. Read more

Part III of a series of blog posts on blue ocean strategy introduces the 6 Paths Framework and applies it in the context of publishing industry. Path 3 – Looking Across the Chain of Buyers is discussed in depth. Read more

Zoiro, a first designer innerwear brand for men, is following blue ocean strategy to revolutionize the innerwear market in India. To break away from competition, the brand decided to innovate its product offering by introducing a team of Italian designers to produce new cuts that are comfortable and stylish. Read more

Do you know how to put blue ocean strategy into practice? Have you ever wondered whether this is the right strategy for you and your business? This article addresses some of the common challenges people face as they embark on finding their own blue oceans. Read more in Portuguese

President of W.A. Smith Financial Group in Ohio, William A. Smith, talks about importance of creating the right business model. He decided to use blue ocean strategy at his financial advisory company. “Rather than trying to sell prospects a product or investment, I decided it was time that I sell them a solution.” Once he focused on this approach, people’s attitude towards him, as an advisor, changed and business thrived ever since. Read more

An inspiring story of a woman who decided to swim out of a red ocean of competition in the world of networking and create a distinctive venture that helps women entrepreneurs connect with each other in meaningful and effective ways. Read more

The Houston Chronicle selects Blue Ocean Strategy as one of the 15 business books that have helped change readers’ lives: “Have you ever heard the business advice, ‘squash your competition?’ … If you own a business, this book may provide a refreshing model for building a company that truly does stand out from the crowd.” Read more

Are you interested in knowing how Samsung Galaxy has created a blue ocean for itself? Read on to learn how Samsung solves two distinct customer demands simultaneously, with a smartphone suitable for productivity as well as high-quality entertainment. Read more in Vietnamese

In this installment of a series of blog posts, author discusses how to reconstruct market boundaries using 6 Paths Framework and how to focus on the big picture using Strategy Canvas. Practical application of the concepts is shown through Nintendo Wii. Read more

Price wars, an increasingly demanding customer base, and similar offering levels characterize the fierce competitive landscape in the European mobile operator industry. This article charts a strategy canvas for the industry. Read more

“We’re stuck” – a phrase often used by companies who experience zero growth and use the same outmoded tactics to run their businesses without taking a notice of the changing world. The author suggests companies need to change their well-honed habits and try to create blue oceans. The first step is to prepare for the change by means of visual exploration. Read more

Almere, a thriving city near Amsterdam, is an example of blue ocean strategy in action. Read more in Dutch

Chris Berna, Co-Founder and Chief Revenue Officer at Vapor Apparel, argues for a systematic approach to adapt to a changing environment. He agrees with blue ocean strategy that tomorrow’s leading companies will succeed not by competing, but by creating uncontested market space and recommends for companies to find their own blue oceans. Read more

Gary Willert, President and CEO of LMI Solutions, talks about the greatest threats to the remanufacturing industry and what strategies to employ to counteract them. He believes that one of the main threats is internal competition and blue ocean strategy, which LMI applies, is the right strategy to counter it. Read more

Dental practices have long competed head on to try and gain a competitive advantage. The author stresses that in order to survive in this environment, one must be innovative in their approach and reach beyond conventional wisdom to create a blue ocean in which their competition rapidly becomes irrelevant. Read more

In the third installment of a series of articles on blue ocean strategy, the author describes in depth two concepts: Tipping Point Leadership and Four Hurdles to Execution. Read more

Many new product introductions today offer minor upgrades to previous models with no significant benefits. Product designers can be winners in the blood-red ocean of intellectual property battles, public relations blitzes, and price-cutting, if they could reframe offerings, making them not only sustainable but also re-introducing humanity and cultural connectivity in design. The author suggests that this ocean is blue and wide open for designers, however the task is challenging and requires nothing short of a new breed of design leaders who can diverge from ‘business as usual’ and envision strategy, context, and execution to create meaningful new offerings. The Masters of Design (MDes) program offered by Hong Kong Polytechnic University, together with Northumbria University and University of Technology in Sydney prepares designers to do exactly so. Read more

In this report on strategic thinking, Ted Garrison discusses the need of improvement of performance and profitability in the construction industry. As this industry’s highly competitive low-bid process is a red ocean, he explains how to turn it into a blue one.
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The article reports on the latest research in metrics and compensation for B2B technology companies. The author describes his company, InsideSales.com, as belonging to the “blue ocean” category, where there are no competitors. Read more

The Malaysian Maritime Enforcement Agency (MMEA) wants to form closer Blue Ocean Strategy collaborations with government-linked companies, government agencies and departments, organisations and private corporations to keep the country’s coastal waters safe. Read more

The third installment of a series of blog posts that dive into explaining how to apply blue ocean strategy in practice. In this post, Buyer Utility Map and its six utility levers are explained in detail. Read more

Kevin D. Johnston discusses in his new book, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, why entrepreneurs should create their own blue oceans. Read more

Deputy Inspector-General of Police Tan Sri Khalid Abu Bakar said the effectiveness of the National Blue Ocean Strategy (NBOS) involving the Royal Malaysian Police (PDRM) and Armed Forces (ATM) was obvious throughout the Lahad Datu joint security forces offensive. Khalid said, if the NBOS, which was focused on creativity and innovation were to be continued, it would enable the police and army to effectively resist any future attempts by undesirable elements to undermine the country’s sovereignty. Read more

The second installment of a series of articles dedicated to blue ocean strategy. In this post the author discusses strategy canvas and four actions framework tools and applies them to Apple’s iPad. Read more

The police are going all out to further reduce crime through their joint operation with other agencies, which has proved successful, said Inspector-General of Police Tan Sri Ismail Omar. Ismail said the new initiatives under the National Blue Ocean Strategy include deployment of more policemen in the force’s motorcycle surveillance unit, with focus on preventing crimes at identified hotspots and residential areas nationwide. Read more

Samsung Electronics’ Value Innovation Program (VIP) Center and P&G’s Corporate Innovation Fund (CIF) are presented as programs central to developement and nourishment of innovative ideas that are outside of the scope of traditional departments within big organizations. The VIP Center was inspired by blue ocean strategy and has been credited with generating successful products such as Samsung’s Bordeaux TV, which has been instrumental in making Samsung a category leader in the TV business. Read more

A multinational vegetable seed company had difficulty growing because of their market dominance. After applying blue ocean strategy they were able to discover new market space and add another dimension to their existing business-to-business operation. The company focused on a business-to-customer campaign which approached school children and taught them practical skills of planting vegetables in schools. The areas where the program was implemented experienced high double-digit percentage increases in sales. Read more

The editor argues that companies should focus on creating new demand and differentiating themselves from competition rather than constantly fighting for an existing market share. If companies learn how to sail blue oceans they will continue to grow steady. Read more in Spanish

This Master Thesis focuses on transformation of the Malaysian Army (MA). The MA embarks on blue ocean strategy with activities focused on nation building. Read more

Liz Davidson, President of Financial Finesse, describes how financial advisors can apply blue ocean strategy to create successful business ventures. Voyage Financial Group successfully created its blue ocean by focusing on noncustomers – middle-income earners in desperate need of financial advice. Read more

The article presents the story of Roger Duarte, founder and president of George Stone Crab, and his journey to grow a very profitable stone crab business in Miami. Duarte read Blue Ocean Strategy which inspired him to embark on this venture. Read more

The second installment of a series of blog posts on applying blue ocean strategy to telecommunications sector. This article is a continuation of the first post in which the author created strategy canvas for an Asian telecom operator. In this post, the author describes how applying blue ocean strategy within the Networked Society will affect the telecom operator’s business, strategy and market. Read more

The Chicago Sinfonietta, an orchestra long committed to promoting diversity and inclusiveness on both sides of the footlights, is taking its venturesome programming up a notch beginning next season. The organization follows blue ocean strategy to give concertgoers unusual, thematically unified programs: “Basically what we are trying to create is not just a concert but a unique concert experience, so that every concert is like a journey. We distinguish ourselves from the many wonderful ensembles in the city by taking risks, by being truly creative in what we offer our public”, said Mei-Ann Chen, music director. Read more

The article is entirely dedicated to explaining how Cirque du Soleil successfully created its own blue ocean. An in depth analysis of the company strategy follows after a brief introduction to blue ocean strategy. Read more in Portuguese

Prime Minister of Malaysia, Datuk Seri Najib Tun Razak yesterday launched the 1Malaysia Perwani Community that would create a 100,000 strong women’s assembly as a national community transformation agent. The initiative was introduced under the National Blue Ocean Strategy to improve the welfare of the society through various activities for the benefits of local community. Read more

A brief synopsis of the Blue Ocean Strategy book is presented. Read more

The second instalment of a series of blog posts on applying blue ocean strategy in practice. Step 2 focuses on the visual awakening and six paths framework. Read more

Ericsson’s The Networked Society Blog launches a series of blog posts that discuss how blue ocean strategy can be applied to telecommunications. The first post introduces the concept of blue ocean strategy and creates a strategy canvas for the telecom market on the example of two Asian telco operators. Read more

In this radio interview with BPM, Peter Tan and David Noon of UCSI BOS Regional Centre talk about value innovation and applicability of blue ocean strategy across various levels – national, corporate, and individual. Read more

OxygenBroadband Networks, one of Nigeria’s leading providers of social internet is expanding its network across the country riding on the back of new strategic alliances in Fast Moving Consumer Goods (FMCG) hospitality, music, software industry – all geared towards further strengthening Nigeria’s broadband ecosystem. CEO, Wande Adalemo, stated:“We are focused on delivering an ecosystem to deepen broadband penetration in Nigeria. It is our blue ocean strategy aimed at enriching our partners and consumers. We are creating an ecosystem to deliver the value of broadband to Nigerians”. Read more

Naomi Vico, Training Manager at Int AnyHelp recommends reading Blue Ocean Strategy book: “What I liked most? The new perspective from which to look at the market and the actual value and professional organizations oriented to developing talent and innovation”.
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Deputy Prime Minister Tan Sri Muhyiddin Yassin lauded the efforts of the police and armed forces’ in maintaining the peace and sovereignity of Sabah and Malaysia. “The on-going Ops Daulat is a good example of how both security agencies are working together under the National Blue Ocean Strategy. It is rare that both the police and the armed forces are working closely together for a common goal”.
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In Kazakhstan, the low level of cooperation and its detrimental effect on business is characterised not as a trend but as the epidemic. Also, the pejorative perception of competition seen as predatory does not help the business environment. The article concludes with recommendation of Blue Ocean Strategy book which author believes explains the issues raised in the article and helps to steer away from bloody ocean of competition to uncontested blue waters.
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The Human Resource Ministry of Malaysia is targeting to get jobs for more than 90,000 housewives this year under the ‘1 Malaysia Support for Housewives’ programme. The programme, introduced by the government through National Blue Ocean Strategy, is meant to provide supplementary income for the housewives and improve the overall household economics.
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A brief summary of the major concepts of blue ocean strategy.
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CEO of HCL Technologies of India, Vineet Nayar, inspired by Blue Ocean Strategy book transformed the culture of the company by implementing “Employees First, Customers Second” strategy.
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This blog dives into explaining how to apply blue ocean strategy in practice. Blue ocean strategy tools, such as strategy canvas, pioneer-migrator-settler map, and visual awakening, are explained in detail. Read more

Five Mill Ventures, an angel investment incubator based in San Francisco, has proven its self-funding, revenue-only investment model with several companies in its portfolio including Argoz, an internet retail startup that sold more than 10,000 pairs of argyle socks in 2012, its first year of business. Said founder Dan Soha, “We start with a purely digital sales approach to each startup, then apply blue ocean strategy…High-fashion socks have been around a long time, but we created a new, dynamic internet retail model that was able to build brand loyalty without the high manufacturing, distribution and marketing costs of a traditional brick and mortar retail environment.” Read more

“National Blue Ocean Strategy – Initiatives Undertaken by MINDEF and Armed Forces” book was launched on March 4th by Deputy Minister of Defence, Dr. Hj Abdul Latif bin Ahmad. The book describes blue ocean strategy initiatives implemented at the national level by the Ministry of Defence and Malaysian Armed Forces.
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Armed Forces Chief Jeneral Tan Sri Zulkifeli Mohd Zin said that besides high morale among the police and armed forces taking part in Ops Daulat agains armed Filipino invaders, what was also encouraging was the close cooperation between the police and soldiers as envisaged by the National Blue Ocean Strategy (NBOS). Tan Sri Zulkifeli added: “They have embarked on a number of initiatives under the NBOS for the past two years”.
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Prime Minister of Malaysia, Datuk Seri Najib Tun Razak, said that the government aspires to turn Malaysia into the world’s model hub for volunteer programmes. 1Malaysia For Youth (iM4U), a flagship initiative under the National Blue Ocean Strategy, is one of the achivements which could portray a positive image for the country on the international stage, said Prime Minister. “The iM4U programme must be consiered part of the national social transformation programme as cultural attitude and noble values are values that are very important, the main column to take Malaysia to a developed country status”.
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Jin Air has recorded its best-ever financial results since its establishments in 2008, with a higher than average growth rate when compared to general worldwide airline industry results. The success is attributed to implementation of blue ocean strategy through new route expansion where other low cost carriers are not present.
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The article acknowledges Michael Porter’s contribution to the field of strategy with his five forces analysis. Even though the tool is still useful and relevant, the article suggests that it has shortcomings and may have been superseded to some extent by theories that unlike Porter’s framework, assume dynamic conditions in which companies operate. Blue ocean strategy is mentioned as a framework that strategists look at to distance companies from competition and explain where new value comes from.
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Thithi Nteta, a rising star on the fashion blogging scene of South Africa, shares her current reading list which includes Blue Ocean Strategy book.
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The article discusses opportunities and obstacles associated with creating niche products. Blue ocean strategy is said to be applicable in the broader context but the author explains that its tools and frameworks (such as strategy canvas and four actions framework) can also be applied to niche marketing to better understand the competitive landscape, customers needs and desirable product characteristics .
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The article discusses the dilemma of French farmers who on the one hand face threat of subsidies cuts and need to innovate to remain competitive, and on the other hand are under pressure to reorient towards sustainable production which does not yield as high levels of production as traditional methods which use high levels of pesticides. Blue ocean strategy is presented as a solution that allows to adopt eco-friendly innovations and swim out of red ocean of competition to a blue ocean of unexplored market space.
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Wamda, a platform designed to empower entrepreneurs in the MENA region, selects Blue Ocean Strategy as one of the 15 must-read books for Middle East Entrepreneurs.
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Executive Chairman of Cooperatives Commission of Malaysia (CCM), Datuk Nik Ali Mat Yunus, said Malaysia can be a global cooperative power if industry players have a high-integrity administrative system that promotes capacity development. He also said: “In line with the blue ocean strategy introduced by the government, we should collaborate with other government agencies to ensure cooperatives in Malaysia develop to a higher level.”
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Deputy Defence Minister of Malaysia, Datuk Dr Abdul Latiff Ahmad, said that the Ministry of Defence (Mindef) of Malaysia had met the objectives of the key performance index due to quality works and excellent attitude. He also added that Mindef is now focusing on programs that further transform the department into a high performing agency: “We are focusing on other programmes such as the ‘5S’ programme, the National Blue Ocean Strategy and other related programmes. To add value to the agency’s capabilities, Mindef in collaboration with the Regional and Rural Development Ministry had embarked on the National Blue Ocean Strategy where we assist the poor to repair or build homes; build roads to the rural territories and conduct other welfare activities which benefit the people.”
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Autoprint Machinery Manufacturers Director, CN Ashok, elaborating on Autoprint’s success said: “Products should have the features of a blue ocean. Identify the needs, develop products and give it to the market. …”
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The article describes Salesforce strategy to be different from its competition from the company inception more than a decade ago. The author suggests that Salesforce has been applying blue ocean strategy.
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The article discusses the competition in the field of education in Thailand and how the Graduate School of Management and Innovation is hoping to sail in blue oceans through innovative curriculum design.
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Amanita (Peace Lady) project, under the National Blue Ocean Strategy, is showing success and will be scaled up nationwide in stages. Under the initiative, housewives in a neighbourhood will be assigned to a female officer from the district as their contact person. The housewives are seen as the “eyes and ears” of a community and are engaged to help police spot any criminal activity.
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Chief Secretary to the Government of Malaysia, Datuk Seri Dr Ali Hamsa, has called on Felda to emulate the government in reviewing the salary for high-performing civil servants on maximum pay. Chief Secretary also proposed to Felda to introduce a time-based appointment as being practiced in teaching and health sectors and adopt the National Blue Ocean Strategy in planning and implementing the initiatives to increase the income of the settlers.
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