What is new about the new edition of Blue Ocean Strategy?
The original Blue Ocean Strategy stimulated organizations around the world to pursue “blue oceans” of uncontested market space. The expanded edition brings all of the original case studies and examples [...]
How does blue ocean strategy fundamentally differ from red ocean strategy?
To sustain themselves in the marketplace, red ocean strategists focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better. Here, grabbing [...]
Why are so many CEOs focused on the red ocean, while as you’re claiming, the money is increasingly in the blue ocean?
Blue and red oceans have always coexisted and always will. Practical reality, therefore, demands that companies understand the strategic logic of both types of oceans. At present, however, competing in [...]
What makes blue ocean strategy imperative in today’s business climate?
Prospects in most established market spaces—red oceans—are shrinking steadily. Technological advances have substantially improved industrial productivity, permitting suppliers to produce an unprecedented array of products and services. And as trade [...]
Is blue ocean strategy applicable to all types industries including businesses that are several steps upstream from consumers?
Yes, blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to B2B, industrial, pharmaceutical, financial services, entertainment, IT, and even defense. Blue [...]