What is new about the new edition of Blue Ocean Strategy?
Kim & Mauborgne: The original Blue Ocean Strategy stimulated organizations around the world to pursue “blue oceans” of uncontested market space. The expanded edition brings all of the original case [...]
Why are so many CEOs focused on the red ocean, while as you’re claiming, the money is increasingly in the blue ocean?
Kim & Mauborgne: Blue and red oceans have always coexisted and always will. Practical reality, therefore, demands that companies understand the strategic logic of both types of oceans. At present, [...]
What makes blue ocean strategy imperative in today’s business climate?
Kim & Mauborgne: Prospects in most established market spaces—red oceans—are shrinking steadily. Technological advances have substantially improved industrial productivity, permitting suppliers to produce an unprecedented array of products and services. [...]
Is blue ocean strategy applicable to all types industries including businesses that are several steps upstream from consumers?
Kim & Mauborgne: Yes, blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to B2B, industrial, pharmaceutical, financial services, entertainment, IT, and [...]