Blue ocean strategy is fundamentally more than a strategic approach. It’s a mind-set, a way of thinking about and looking at the world. As companies put blue ocean strategy into practice and work with its tools and frameworks, from Value Innovation to Fair Process, individuals internalize a perspective that can be applied to their overall way of working. In this way, the culture of an organization and beliefs about what is possible are transformed.
BOS and Organizational Culture
Question:Does blue ocean strategy have implications for organizational culture? If so, what are they?