blue ocean strategy
Read what top executives have to say about Blue Ocean Strategy...
After reading BLUE OCEAN STRATEGY, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.
Carlos Ghosn, President and CEO, Renault & Nissan Motor Co., Ltd.
This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.
Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group
I recommend BLUE OCEAN STRATEGY to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.
William J. Bratton, former Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York
Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.”
Patrick Snowball, Chief Executive, Norwich Union Insurance