Glossary A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A Adoption Hurdles Alternative Industries Angels Atomization B Blue Ocean Idea (BOI) Index Blue Ocean Strategy (BOS) Blue Oceans Buyer Utility Map Buyers C Chain of Buyers Cognitive Hurdles Cold Spots Commonalities Complementary Products and Services Consigliere D Devils Divergence E Eliminate-Reduce-Raise-Create Grid (ERRC Grid) Emotional Appeal to Buyers Engagement Expectation Clarity Explanation F Fair Process Fishbowl Management Focus Four Actions Framework Functional Appeal to Buyers H Horse Trading Hot Spots K Kingpins M Migrators Motivational Hurdles N Noncustomers P Pioneer-Migrator-Settler (PMS) Map Pioneers Political Hurdles Price Corridor of the Mass Principles of Blue Ocean Strategy R Reconstructionist View Red Oceans Resource Hurdles S Settlers Six Paths Framework Strategic Groups within Industries Strategic Move Strategic Pricing Strategic Profile Strategy Canvas Substitutes T Tagline Target Costing Time, Look Across Tipping Point Leadership U Unit of Analysis V Value Curve Value Innovation Value-Cost Trade-off Visual Awakening / Visual Exploration / Visual Strategy Fair / Visual Communication
