Question 4 of 6

BOS is a customer-oriented strategy?

You chose true, this is an incorrect answer.

A blue ocean strategist does not gain insights about reconstructing market boundaries by looking at existing customers, but by exploring noncustomers. Which means that instead of focusing on creating and improving value for existing customers, BOS aims to create a leap in value for the mass of target buyers, which include both customers and noncustomers.

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