Question 3 of 6

BOS is a low-cost strategy that focuses on offering low prices.

CORRECT! You chose 'False'

BOS pursues differentiation and low cost simultaneously through reconstructing market boundaries. Instead of focusing on low cost per se, it seeks to create a leap in buyer value at a lower cost.

A blue ocean strategic move captures the mass of target buyers, not through low-cost pricing, but through strategic pricing. The key here is not to pursue pricing against the competition within an industry but to pursue pricing against substitutes and alternatives.

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