Question 1 of 6

BOS rests on technological innovation or having a first mover advantage.

You chose true, this is an incorrect answer.

A blue ocean strategic move is not per se about technology innovation, first mover advantage, or diversification outside your core business, but about creating breakthroughs in value for both buyers and the company by pursuing differentiation and low cost simultaneously. Instead a blue ocean strategic move is achieved through developing and aligning the three strategy propositions : value proposition, profit proposition, and people proposition.

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