blue ocean strategy

Blue Ocean Strategy Tools, Frameworks and Methodologies

What blue ocean strategy seeks to do is to make the creation and capturing of blue oceans as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategists have always existed, for the most part their strategies have been largely unconscious. Blue ocean strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of blue oceans, but also providing the analytical frameworks and tools to act on this insight.

Value Innovation
RedvsBlue
Strategy Canvas
4 actions
ERRC Grid
PMS Map
BEC-BUM
noncustomers
Sequence
4 Hurdles
Fair Process
TPL

Trademarks | © Kim & Mauborgne, 2012