blue ocean strategy

4 Actions Framework

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To reconstruct buyer value elements in crafting a new value curve, we use the Four Actions Framework. As shown in the diagram above, to break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry's strategic logic and business model:

  • Which of the factors that the industry takes for granted should be eliminated?
  • Which factors should be reduced well below the industry's standard?
  • Which factors should be raised well above the industry's standard?
  • Which factors should be created that the industry has never offered?
2011