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Create Uncontested Market Space

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Latest News

  • 22Jun '15

    How Palantir Built a $15 Billion Growth Engine

    Desmond, N.
    Nate Desmond

    Palantir, a machine-augmented data analysis company worth $15billion, owes their success in part to a blue ocean approach to the (civilian) market, writes Nate Desmond, a self-proclaimed growth hacker. Palantir [...]
  • 19Jun '15

    استراتيجية المحيط الأزرق [Blue Ocean Strategy]

    Al Jamri, M.

    Mansoor Al Jamri, the Editor-in-Chief of the award-winning Al-Wasat newspaper gives an overview of blue ocean strategy.
  • 19Jun '15

    Growing Market Share and Value Together

    Stuart, C.
    Cardiovascular Business

    “With a Blue Ocean mindset, hospitals can devote resources into building a program rather than in head-to-head marketing battles with their neighbors.” Candace Stuart, Editor of Cardiovascular Business, calls on [...]
  • 17Jun '15

    What Color is Your Ocean?


    “What color is your ocean?” asks Dominick Guarino, CEO of the National Comfort Institute, in this article prompting companies in the heating, ventilation, and air conditioning (HVAC) industry to get [...]
  • 17Jun '15

    Три стратегии модернизации Украины [Three Strategies of the Modernization of Ukraine]

    Andrusiva, V.

    Generations of Ukraine’s politicians have proclaimed that modernization is their top priority, and modernization of the nation has been approached from various different ways. However, this excerpt from a new [...]
  • 17Jun '15

    Lo Quo No Está Roto [What is Not Broken]

    Javier Fur, the Chairman of the Economic Circle of Alicante, writes that blue ocean strategy is the best approach for people and companies to adopt in today’s fast-paced and ever-changing [...]
  • 16Jun '15

    Why Affordable Housing? Why Now?

    Kinibiz Online

    “So I thought, why not come out and serve those currently underserved? Murly Manokharan, the CEO of Aspen Vision Ventures Sdn Bhd property developer shares how they found their blue [...]
  • 16Jun '15

    Resources on Innovation

    Don't Panic Labs blog

    Don’t Panic Labs software development company picks out Blue Ocean Strategy as a very influential book for corporate innovation.
  • 15Jun '15

    Fundația Principesa Margareta a României, Reuniune Pentru Definirea Unei Noi Strategii [Princess Margarita of Romania Foundation, Meeting to Define a New Strategy]

    Royal Family of Romania Journal

    In June 2015, the Committee of Directors of the Princess Margarita of Romania Foundation met in Bucharest to define a new strategic direction. The Foundation has contributed to the development [...]
  • 15Jun '15

    A Blue Ocean Strategy for the Medical Mall

    Pitt, A.
    Alan Pitt MD’s blog

    “Applying Blue Ocean strategies, can help us reimagine the healthcare industry,” says Dr. Alan Pitt and he questions why healthcare has been so slow in adopting the strategy, given the [...]

Red Ocean Traps

Harvard Business Review

In this new Harvard Business Review article, the authors of Blue Ocean Strategy define mental models that undermine market-creating strategies.

In the ten years since the first edition of Blue Ocean Strategy was published, Professors Kim and Mauborgne have had myriad conversations with managers and executives about their market-creating strategies. What they’ve learned: one of the most common stumbling blocks isn’t a lack of vision or even funding, but an executive’s own mental models – in other words, his or her assumptions about the way the world works. They call such assumptions “Red Ocean Traps.”

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Who is Talking about BOS

  • Kevin Roberts

    Executive Chairman, Saatchi & Saatchi

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Rob Coneybeer

    Founder, Shasta Ventures

  • Tim Ferriss

    Entrepreneur, Author

  • Park Geun-hye

    President, South Korea

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet