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Create Uncontested Market Space

Start With The Basics

Latest News

  • 18Feb '15

    Sixty Second Interview – Hasan Mustafa

    Here is the city

    The founder of Collar Club, a company that offers a subscription service for made-to-order Italian shirts and luxury laundering, has revealed that he is a Blue Ocean Strategy fan. Hasan [...]
  • 15Feb '15

    ‘밸런타인데이’에 세상을 떠난 페레로 로쉐 초콜릿 대표 (Ferrero Rocher’s chocolate representative died on Valentine’s Day)


    Michele Ferrero, the President of the Italian group Ferrero Rocher has passed away aged 89. This article reports that Mr Ferrero’s success comes from having created a blue ocean and [...]
  • 15Feb '15

    Enough of innovation?

    Martin, G.
    The Blog of Gilles Martin

    Drawing on the ideas behind Red Ocean Traps, French writer Gilles Martin examines how innovation can be achieved. Mr Martin asserts that innovation is not about technological advances, rather it [...]
  • 14Feb '15

    Cum mi-am implinit visul american: Romania-Microsoft-Hollywood si retur (How I turned the American dream: Romania-Microsoft-Hollywood and back)

    Dumitriu, O.
    Business 24

    In this interview, entrepreneur Dan Mocanu reveals that he read and applied blue ocean strategy to his own business – Aperio Executive Coaching – and used blue ocean strategy to [...]
  • 12Feb '15

    Océanos Azules: el nuevo espacio de crecimiento empresarial (Blue Oceans: the new space for business growth)


    “La estrategia del océano azul” (W. Chan Kim y Renée Mauborgne) se ha convertido en todo un clásico sobre gestión empresarial… A criterio de los autores, esta competición ha dejado [...]

Blue Ocean Strategy Tools

Click on the icons below to learn more about each of the blue ocean strategy tools that can help you on your journey to create a blue ocean.


  • Value Innovation

    Six Paths

    Strategy Canvas

    4 Actions Framework

    Sequence of BOS

    Tipping Point Leadership

  • ERRC Grid

    PMS Map

    Buyer Utility Map

    3 Tiers of Noncustomers

    4 Hurdles to Execution

    Fair Process

Blue Ocean Strategy Teaching Materials

Blue ocean pedagogical materials, used in 1,736 universities and 102 countries around the world, go beyond the standard case-based method, with multimedia cases as historic as the Ford Model T and as recent as Skype, helping students and executives build a deep understanding of key blue ocean strategy concepts using a variety of formats and meaningful interactive exercises.

Who is Talking about BOS

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Tim Ferriss

    Entrepreneur, Author

  • Park Geun-hye

    President, South Korea

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello,

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet

  • Roberto Cipresso

    A renowned winemaker, Founder of the Winecircus project

  • Moon Bum Shin

    Chairman and President, LG Electronics (China)