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TEACHING MATERIALS

Create uncontested market space. Make the competition irrelevant
  • UNLOCKING UNREALIZED TALENT THROUGH

    BLUE OCEAN LEADERSHIP

    Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization – fast and at low cost. It achieves this while conserving leaders’ most precious resource: time

    Learn More Read the article here
  • BLUE OCEAN STRATEGY

    ARRIVES IN MONGOLIA

    We are pleased to announce that the Mongolian edition of Blue Ocean Strategy has just been published.
    A warm welcome to our future readers from Mongolia.

    We invite you to explore all of our translations and to locate the publisher in your language.

    Read More
  • BOS NEWS IS NOW

    ON TWITTER

    Everyday, around the world, blue ocean strategy inspires individuals and organizations across industries to create uncontested market space and make the competition irrelevant. To stay current on the latest blue ocean stories from around the globe, BOS News is now available via Twitter.

    Follow @news_BOS
  • BLUE OCEAN STRATEGY

    OVER 3.5 MILLION COPIES SOLD

    Published in 43 languages
    A bestseller across 5 continents

    Read More
  • BLUE OCEAN STRATEGY RECOGNIZES

    BLUE OCEAN ENTREPRENEURS

    Entrepreneurs are recognized around the world as key drivers of the global economy and were celebrated at the 4th Global Entrepreneurship Summit, hosted by Malaysia.

    Opening the summit were four keynote speakers, Malaysian Prime Minister Najib Tun Razak, U.S. President Obama, the US Secretary of State John Kerry, and Professor W. Chan Kim. The important concept of Blue Ocean Entrepreneurs was launched at the conference. Let the conversation begin…

  • JUST RELEASED FROM BOS & INSEAD

    THE BUYER UTILITY MAP

    Unlock buyer utility to create blue oceans of new market space with stepwise simplicity
    Read More

    Strategy Canvas
    Visualizer

    Buyer Utility Map
    Visualizer

    Both the Strategy Canvas and the Buyer Utility Map are available for free from the iTunes App Store

  • BLUE OCEAN STRATEGY

    TEACHING MATERIALS

    Used in over 1,700 universities and
    102 countries around the world

    Browse Teaching Materials
  • EXPLORE BLUE OCEANS WITH

    THE BOS eLIBRARY

    BOS teaching materials,
    academic articles, and news from
    around the world

    Over 700 articles instantly
    accessible through a bright
    interface with simple filters

    Explore Now
  • BLUE OCEAN STRATEGIES FOR

    NATIONAL DEVELOPMENT

    Transforming the nation with high-value,
    low cost initiatives that cut across
    ministries and government agencies

    Read More