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Create Uncontested Market Space

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Latest News

  • 17Jun '15

    Lo Quo No Está Roto [What is Not Broken]

    Javier Fur, the Chairman of the Economic Circle of Alicante, writes that blue ocean strategy is the best approach for people and companies to adopt in today’s fast-paced and ever-changing [...]
  • 17Jun '15

    What Color is Your Ocean?


    “What color is your ocean?” asks Dominick Guarino, CEO of the National Comfort Institute, in this article prompting companies in the heating, ventilation, and air conditioning (HVAC) industry to get [...]
  • 17Jun '15

    Три стратегии модернизации Украины [Three Strategies of the Modernization of Ukraine]

    Andrusiva, V.

    Generations of Ukraine’s politicians have proclaimed that modernization is their top priority, and modernization of the nation has been approached from various different ways. However, this excerpt from a new [...]
  • 16Jun '15

    Resources on Innovation

    Don't Panic Labs blog

    Don’t Panic Labs software development company picks out Blue Ocean Strategy as a very influential book for corporate innovation.
  • 16Jun '15

    Why Affordable Housing? Why Now?

    Kinibiz Online

    “So I thought, why not come out and serve those currently underserved? Murly Manokharan, the CEO of Aspen Vision Ventures Sdn Bhd property developer shares how they found their blue [...]
  • 15Jun '15

    A Conversation with Ryan Millman, President and Owner of Nations Photo Lab – Part III


    “There’s now so much blue ocean, so much opportunity for a company like myself to innovate, to look at these technologies and use them in a way to create new [...]
  • 15Jun '15

    What I Learned from Launching 3 Podcasts (and How to Launch Your Own)

    Guay, M.
    Huffington Post

    Mark Guay, the creator of three podcasts, shares the secrets of his success in this Huffington Post article. Mr Guay says he achieved success by staying away from doing what [...]
  • 15Jun '15

    Singapore Start Up Chat Platform Pie Raises US$1.2million Funding

    Marketing Magazine

    “We believe the real blue ocean opportunity of enterprise messaging lies in a simple offering with the same broad appeal as popular consumer apps,” says Pieter Walraven, co-founder of Singapore [...]
  • 15Jun '15

    TAVR Program Raises Margin 350% by Befriending Rivals

    Stuart, C.
    Cardiovascular Business

    “Why swim with the sharks if you can float above them in uncontested waters?” – one medical center is taking a blue ocean approach to its transcatheter aortic valve replacement [...]
  • 15Jun '15

    Former CBC Journalist Pays Tribute to UHN Surgeon in Memoir

    University Health Network

    In orthopedics, there is a blue ocean of possibilities ahead, according to Dr. Khalid Syed, an orthopedic surgeon in Toronto. Dr. Syed is enthusiastic about the possibilities in the field, [...]

Red Ocean Traps

Harvard Business Review

In this new Harvard Business Review article, the authors of Blue Ocean Strategy define mental models that undermine market-creating strategies.

In the ten years since the first edition of Blue Ocean Strategy was published, Professors Kim and Mauborgne have had myriad conversations with managers and executives about their market-creating strategies. What they’ve learned: one of the most common stumbling blocks isn’t a lack of vision or even funding, but an executive’s own mental models – in other words, his or her assumptions about the way the world works. They call such assumptions “Red Ocean Traps.”

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Who is Talking about BOS

  • Kevin Roberts

    Executive Chairman, Saatchi & Saatchi

  • Daymond John

    Entrepreneur and Investor, ABC show Shark Tank

  • Brian Halligan

    CEO and Co-Founder, HubSpot

  • Rob Coneybeer

    Founder, Shasta Ventures

  • Tim Ferriss

    Entrepreneur, Author

  • Park Geun-hye

    President, South Korea

  • Dharmesh Shah

    CTO and Co-founder, HubSpot

  • Datuk Seri Najib Tun Razak

    Prime Minister of Malaysia

  • Terry Gou

    Chairman and CEO, Foxconn

  • Eduardo Frei Ruiz Tagle

    President of Chile (1994-2000), 2009 Presidential Candidate

  • Aaron Levie

    CEO, Box

  • John Riccitiello

    Former CEO , Electronic Arts (EA Games)

  • Tan Sri Ali Hamsa

    Chief Secretary to the Government, Malaysia

  • Patrick Snowball

    CEO, Suncorp Group

  • Marcelo Toledo

    Founder and CEO, Payleven, Rocket Internet Group, CTO of Hi Internet