MBA Students’ Performance in Global Ranking
Gulf Times, January 19, 2012
Qatar University’s College of Business and Economics (CBE) students’ performance has been ranked in the top 4% globally, based on the Blue Ocean Strategy Simulation (BOSS) used in top-ranked MBA programs around the world.

Tougher Days Ahead for Australia’s Retail Sector
International Business Times, January 19, 2012
The global economic slowdown and the online shopping phenomenon have affected Australian retailers. A report from The Retail Education Center recommended that retailers adopt the Blue Ocean Strategy as the only way they can survive, particularly for enterprises selling books, DVDs, music and furniture.

Dictatorship of the Customer—Beware
Zimbabwe Independent, January 12, 2012
To escape the tragedy of customer dictatorship, you need to view customers from a buyer utility perspective. Buyer utility refers to the fundamental value customers need. Looking at customers from a buyer utility perspective can help one discover new sources of value to offer customers systematically neglected by current industry or marketing biases.

Is Your Business the Same As All Your Competitors?
eZine, January 12, 2012
Every business has competitors, but competition is a state of mind. No one is exactly like you, argues Norm Bour, and understanding that may be the key to business success. So what separates you from everyone else?

2011 in the Rearview Mirror
CRM Buyer, December 14, 2011
Salesforce.com CEO Marc Benioff and late Apple CEO Steve Jobs employed similar business strategies this year, CRM Buyer finds, namely a blue ocean strategy. "By the end of this year, that approach seems to have put Salesforce into a category of its own."

Nintendo Makes It Through Rough Seas With Flagship Titles
The Japan Times, December 7, 2011
By appealing to so many non-gamers, Nintendo's Blue Ocean Strategy has been a real success. Nintendo is now taking a step to complement the blue ocean approach by reinforcing its commitment to traditional gamers via its flagship games.

Archived Blue Ocean Strategy News